E-bikes Are Now Becoming Urban Status SymbolsSeptember 9, 2022
E-bikes have been around for a while now, but something about them is changing. There is a new breed of e-bike emerging and love them or hate them they are here to stay. These are high-end or designer-branded e-bikes and they often have a higher-end price tag attached. These are for style-minded e-bike riders, but they often have the same power and often the same tech inside of them.
The co-founder of Cowboy e-bikes, which offers models for $2,000 (£1,700) to $3,000 (£2,600), said that in Europe e-bikes had to overcome the stigma of being seen as something for older people. “In 2015, most of the customers buying an e-bike in Europe—more than 50% of them were about 50 years old,” said Goretti. “It wasn’t cool, it was seen as cheating, but it completely changed in just five years. Now, most of the customers are between 25 to 40 years old and they live in big cities.”
While e-bikes were once only made by Chinese brands, big name brands like Bugati, Ferrari, Vela, Cowboy and VanMoof have created a high end market for expensive e-bikes that are more of an urban status symbol than anything practical.
You can read more on this here – https://qz.com/e-bikes-are-about-to-become-an-urban-status-symbol-1849476230