14% of Brits Believe E-bikes Will Outsell Standard Bikes this Decade

According to a survey done for Shimano, 14% of Britons believe e-bikes will outsell standard bikes. The survey was an online questionnaire, conducted via OnePoll, amongst 1000 UK consumers, held in April this year, and was commissioned by Shimano’s London-based PR company.

The survey – done to promote Shimano’s STEPS e-bike system – also states that 25 per cent of Brits would “love to use an e-bike for recreational purposes on the weekends and holidays.”

“E-bikes allow riders to delve into nature and experience the thrill of covering long distances, across difficult terrain without bursting their lungs,” says a press release introducing the survey.

“22% truly appreciate being able to maintain a constant speed, even with a strong wind or climbing a hill,” continues the press release, “making it easy for everyone to test their skills on gravel paths and forest roads and still end the day full of energy or have energy left over to really attack the trails on the way down.”

So it is possible? Could e-bikes really outsell standard bikes? UK sales of e-bikes have been increasing by 60% since March 2020. In fact, during covid lockdown sales of e-bikes doubled and not 1 in 5 bikes sold in indeed an e-bike.

So it is obvious that there is a long way to go and price is the biggest issue, but with more and more makers entering the market they will soon come down. But will that happen in this decade? Probably not, but one day we here at EB-UK could easily see it happening.